Level Up Your Website's SEO
with a Content Audit

SEO Content Audits That Go Beyond Keywords

Your content is how people find you.

And writing great content is how you convert those users into fans, subscribers, clients, or customers.

But how do you make sure you’re providing them with the best content possible? 

And how can you do this while still pleasing Google?

With a content audit from an SEO expert with years of experience ranking on Google and helping some BIG clients improve their content.

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I’m Chris! An SEO and content expert with 5+ years in the industry, ready to help you grow your online presence

Over the past 5 years, I’ve edited millions of words across countless websites. Both for my own content and my clients.

In the process, I’ve learned EXACTLY what it takes to create amazing content that does two things:

  • Ranks well on Google (duh)
  • Meets the user’s search intent

In plain English:

Content needs to give the user what they want. If it doesn’t, it won’t rank on Google, and it won’t lead to a conversion.

Whether that means turning the reader into a subscriber or a customer, you need to create high-quality content if you want your online marketing efforts to be a success.

This doesn’t just mean optimising for target keywords (although that is part of it). 

It means diving deep into the content, looking at what’s already out there, and understanding where you can improve to be the best in the search results.

Why Do You Need a Content Audit?

An SEO content audit can highlight where you’re currently missing the mark with your content.

It’ll show you:

  • Where you’re missing key SEO optimisations that could be holding you back in Google
  • Opportunities to improve your user experience to make visitors stay longer and consume more of your content
  • How you can boost your conversion rates with better content
  • Easy ways to scale the benefits by applying what you learn to the rest of your content

In other words:

You can rank higher. Make your users happy. And get more sales.

Use Cases for This Kind of Service

Here are a few examples of websites that can benefit from a content audit like mine:

  • Blogs: A website owner that earns revenue through display ads, sponsorships, and affiliate partnerships wants to better engage their readers. A content audit highlights where they're not meeting search intent, poorly optimising their on-page SEO, and missing related keywords. Implementing fixes leads to higher rankings and more engaged readers.
  • Local service provider (e.g., plumber, electrician etc.): A local business owner wants to get more leads and customers through their website. A content audit shows that their location pages read poorly and aren’t optimised for target terms. And there are missed opportunities to add calls to action to encourage readers to get in touch. Fixing these leads to an influx of customers for the business.
  • Large scale enterprise: A big business is looking to get more customers all across the globe through their website. A content audit reveals their product pages are difficult to navigate and have other user experience issues. Some quick fixes to improve this results in a higher conversion rate (i.e., more sales).
  • SaaS business: A software business wants to grow aggressively with content. The audit illustrates a few key areas they can improve their content to outrank their competitors. The volume of content the brand is producing means these quick fixes can scale across their 500+ posts to get large, sustainable results very quickly.

Note: This is not a typical SEO audit service. This is content focused. For an in-depth SEO audit, check out my dedicated audit page.

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How Does It Work?

Picture this:

Someone runs through a quick list of checks they downloaded from another website offering the same service as them.

Then they send it to you as a branded spreadsheet and tell you that you need to fix these 634 things.

But they don’t tell you WHY they’re important (they’re often not). Or HOW you can fix them (it’s often not that straightforward).

I’d say that’s pretty useless, wouldn’t you?

So what DO you get with this content audit service?

Here’s what the process looks like:

Send Me the Content

You tell me what piece of content you want me to improve. 

This could be a:

  • Blog post
  • Article draft
  • Product description
  • Service landing page
  • Informative article
  • Social media post
Or any other kind of content. Whether it’s already published or yet to go live.

I Perform the Audit

I jump into the content, reading through it multiple times and taking notes as I go. 

Then I go through my own custom checklist, curated from years of working on some of the best content on the internet.

I also jump into the search results for your target term(s) to find out how you leapfrog your competitors.

I Send You a Detailed Report

I provide you with a detailed report, including a checklist that tells you what each problem is, why it matters, and how you can improve it.

I’ll also send you a quick video where I point out the main issues with the content and how you can fix them. (This helps add some useful context beyond what’s in the normal report.)

You Level Up Your Content

You implement the changes and hopefully start seeing improvements in your rankings and conversion rates.

Best of all: you can apply the guidance from one piece of content to the rest of your content! Pay once, benefit long into the future.

If you have any questions, you can let me know. And we can jump on a call to discuss things further if you need, or talk about more content optimization services.

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What Does a Content Audit Involve?

Full Content Evaluation

I’ll assess your chosen content from top to bottom, providing guidance you can apply to other content too

EEAT Audit

I’ll assess how well you meet Google’s guidelines for Expertise, Experience, Authoritativeness, and Trust

Competitor Analysis

There’s no use checking your content without assessing what you’re up against in Google search results

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SEO Analysis

I’ll cover every aspect of the content’s SEO, from keyword use to how well it meets search intent

Readability Assessment

I’ll use my years of experience as an editor to highlight spelling, grammar, and readability issues with your content

Full Audit Report

Full assessment of your content with actionable guidance to improve every aspect of it

This Audit Is NOT Generated By A Tool

While I (like any SEO professional) use some of the top SEO tools on a daily basis, I personally conduct your content audit instead of sending you a generic, cookie-cutter report. 

So you get far more actionable advice you can actually use to grow your traffic and your business.

I create a personalised, unique audit report based on your content and industry. You won’t just receive a checklist of things you’ve passed or failed. 

I give you details on why each check is important, along with recommendations for fixing issues and leveraging opportunities.

You won’t be left wondering what to do with all the information. You’ll have a clear idea of changes you need to make to improve your rankings. (If not, you can always ask me questions of course!)

So, which content audit package is right for you?

Getting sustainable traffic growth isn’t easy. Setting solid SEO foundations with a content audit can ensure you start things off on the right foot.

Single Piece (Up to 2.5K Words)

Best for those that need a quick, scalable solution
£ 97
  • Comprehensive content audit
  • Covering SEO + user experience
  • Apply the guidance to all of your content
Buy Now

Single Piece (Up to 5K Words)

Best for longer form pieces of content
£ 157
  • Full SEO + user experience audit
  • Ideal for long blog posts or service pages
  • Great way to uncover lots of common issues
Buy Now

Multiple Pieces (Get in Touch)

Best for those that need extensive optimization
£ ---
  • Custom package for your website
  • Ideal whether it's 2 or 200 pieces of content
  • Perfect choice for site-wide content audits
Get in Touch

Note: When you check out, you’ll be asked to link to the piece of content you want me to audit. If you haven’t published it yet, or otherwise aren’t able to share a URL, you can leave me a message instead.

Content Audit FAQs

Is It Worth the Money?

That depends on your answers to the following questions:

  • Are you strapped for time, and struggling to find any to devote to improving your content?
  • Are you overwhelmed by SEO, and want an easy way to understand what you actually NEED to do?
  • Does your business rely heavily on Google traffic?
  • Are you looking to improve your conversion rates and get more sales?
  • Do you have at least £50 to devote to improving your content?

If you answered yes to any of the above, I’d say it’s worth the money.

Of course, I’m biased. 

But I genuinely believe that the advice and optimisation guidance I offer clients through these content audits opens the door to major gains for your business.

Plus, I’ll restate it once again:

The guidance, advice, and knowledge I provide for one piece of your content can be applied to ALL of your content.

One payment, endless opportunities to benefit from it. 

What Does a Content Audit Achieve?

My SEO content audit covers every aspect of what makes a piece of content:

  • Helpful
  • Valuable
  • High-performing

Your content needs to help your users get what they want. By doing this, you can get what YOU want. Whether that’s more traffic, more email subscribers, or more sales.

Better content can make you more money. 

And a content audit is the best way to find out if your current approach is the right one, or if you need to make changes.

I can assess one piece of your content or multiple, depending on your needs (I can also audit a specific area of your site, like categories). I recommend starting with one piece, as not only will this help you decide if continuing to work with me is the right choice, but you’ll also be able to apply the guidance to other pieces of content too.

This lets you get maximum value for your money.

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What Is Involved in a Content Audit?

I have 4+ years of experience as a writer and editor in the SEO world, alongside my SEO experience itself. I’ve written and edited millions of words in all sorts of niches. All of it optimised for users and search engines.

I know what great content looks like. 

I know what helpful content looks like. 

And I know what high conversion rate, money-making, successful content looks like. 

My content audit involves a top-to-bottom assessment of your chosen piece(s) of content. I’ll assess everything I outline above and more.

I’ll then provide you with a detailed audit report, along with a video explaining the key aspects of your content you need to improve if you want better rankings.

And I’ll tell you why you need to improve them, and exactly how you can improve them.

Why Do You Need A Content Audit?

You’ve probably heard of the Helpful Content signals Google uses as part of its ranking systems. These cover a lot of different aspects of your content, from providing authentic value to showing clearly why you can be trusted.

The system automatically determines what content is helpful and what isn’t, and if your site has a lot of unhelpful content, even the good content can suffer as a result.

Meaning:

Your great content might not rank well if your poor content is bad enough.

So, understanding how to create helpful content is key if you want to perform well in Google search results. A great place to start is with a content audit. 

This shows you where your current content is not helpful, and helps generate a roadmap you can implement for all future new content and content updates. 

Pay once, benefit many times over, long into the future.

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