Level Up Your Website's SEO
with a Content Audit
SEO Content Audits That Go Beyond Keywords
Your content is how people find you.
And publishing great content is how you convert those users into fans, subscribers, clients, or customers.
But how do you make sure you’re providing them with the best content possible?
And how can you do this while still pleasing Google?
Easy:
With a content audit from an SEO and content expert with years of experience ranking on Google and helping some BIG clients improve their content.
I’m Chris! An SEO and content expert with 5+ years in the industry, ready to help you grow your online presence
I’ve been helping clients improve their content since 2019, with a focus on two things:
- Optimizations that actually move the ranking needle
- Creating valuable content for users that makes them WANT to convert
I’ve been lucky enough to work with dozens of clients as a freelancer over the past 5+ years, including powerhouses like Semrush and Backlinko.
I’ve written content for top brands (like Backlinko) that ranks at the top of Google:
I’ve also created content for my own sites that have generated tens of thousands of views every month.
So I know what great content looks like—and what it doesn’t look like.
I have SEO knowledge combined with experience writing and editing content that converts. Work with me to use this as your cheat code to turn your content into a revenue-driving asset.
What Does a Content Audit Involve?
A content audit is not an SEO audit. I won’t get super technical and throw crawl reports at you.
Instead, I’ll provide you with three clear, actionable deliverables:
- A content audit report that follows my What-Why-How framework
- A PDF report that shows you exactly where the issues are AND how to fix them
- A video explaining everything in detail
The What-Why-How Report
The What-Why-How report is a spreadsheet that looks something like this:
It tells you:
- What the problem is
- Why it actually matters to you
- How you can start fixing it right now
Clarity. Actionable tips. Real value.
No cookie-cutter reports from third-party tools.
Just traffic, conversion, and revenue-focused guidance that’ll take your content from “meh” to “holy s*** that’s good.”
Got a piece of content in mind? See the pricing below.
Want to talk more about how I can help you? Or got multiple pieces of content you want me to audit?
This Audit Is NOT Generated By A Tool
While I (like any SEO professional) use some of the top SEO tools on a daily basis, I personally conduct your content audit instead of sending you a generic, cookie-cutter report.
I create a personalised, unique audit report based on your content and industry.
You won’t be left wondering what to do with all the information.
You’ll have a clear idea of changes you need to make to improve your rankings. (If not, you can always ask me questions of course!)
Getting sustainable traffic growth isn’t easy. Setting solid SEO foundations with a content audit can ensure you start things off on the right foot.
Use Cases for This Kind of Service
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Blog Owners
Website owners that earn revenue through display ads, sponsorships, and affiliate partnerships that want to better engage their readers.
A content audit highlights where they're not meeting search intent, poorly optimizing their on-page SEO, and missing related keywords. Implementing the fixes I recommend can lead to higher rankings and more engaged readers.
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SaaS Businesses
Software businesses that want to grow aggressively with content.
The audit illustrates key areas they can improve their content to outrank competitors. The volume of content these brands produce means these quick fixes can scale hundreds (or thousands) of posts to get big, sustainable results FAST.
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Local Service Providers
Local business owners (like plumbers and electricians) that want to get more leads and customers through their website.
A content audit shows where their location pages read poorly and aren’t optimized for target terms. It also highlights missed opportunities to add calls to action (CTAs) to encourage readers to get in touch. Fixing these can lead to an influx of customers for the business. -
Large Scale Enterprises
Big businesses looking to get more customers all across the globe through their website.
A content audit reveals issues with product pages and areas they can improve their conversion rates to generate more revenue. Some quick fixes to improve these areas can result in higher conversion rates and more sales.
How It Works
Send Me the Content
You tell me what piece of content you want me to improve.
This could be a:
- Blog post
- Article draft
- Product description
- Service landing page
- Informative article
- Social media post
I Perform the Audit
I jump into the content, reading through it multiple times and taking notes as I go.
I go through my own custom checklist, curated from years of working on thousands of pieces of great (and not so great) content.
I also jump into the search results for your target term(s) to find out how you can leapfrog your competitors.
I Send You a Detailed Report
I provide you with a detailed report, including a checklist that tells you what each problem is, why it matters, and how you can improve it.
I’ll also send you a video where I point out the main issues with the content and how you can fix them. (This helps add some useful context beyond what’s in the normal report.)
You Level Up Your Content
You implement the changes and hopefully start seeing improvements in your rankings and conversion rates.
Best of all: you can apply the guidance from one piece of content to the rest of your content!
Pay once, benefit long into the future.
If you have any questions, you can let me know. We can jump on a call to discuss things further if you need, or talk about more content optimization services.
What Does a Content Audit Involve?
Full Content Evaluation
I’ll assess your chosen content from top to bottom, providing guidance you can apply to other content too
EEAT Audit
I’ll assess how well you meet Google’s guidelines for Expertise, Experience, Authoritativeness, and Trust
Competitor Analysis
There’s no use checking your content without assessing what you’re up against in Google search results
SEO Analysis
I’ll cover every aspect of the content’s SEO, from keyword use to how well it meets search intent
Readability Assessment
I’ll use my years of experience as an editor to highlight spelling, grammar, and readability issues with your content
Full Audit Report
Full assessment of your content with actionable guidance to improve every aspect of it
Note: This is not a typical SEO audit service. This is content focused. For an in-depth SEO audit, check out my dedicated audit page.
Content Audit Pricing
Single Piece
(Up to 2.5K Words)
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Comprehensive content audit
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Covering SEO + user experience
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Apply the guidance to all of your content
Single Piece
(Up to 5K Words)
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Full SEO + user experience audit
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Ideal for long blog posts or service pages
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Great way to uncover lots of common issues
Multiple Pieces
(Get in Touch)
-
Custom package for your website
-
Ideal whether it's 2 or 20 pieces of content
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Perfect choice for site-wide content audits
Important Note: When you check out, you’ll be asked to link to the piece of content you want me to audit. If you haven’t published it yet, or otherwise aren’t able to share a URL, you can leave me a message instead. I aim to complete all audits within 3 business days, but I can’t make guarantees during busier periods.
If in doubt, get in touch!
Not Convinced?
Get a quick-fire content audit for just $49.
I’ll audit any piece of your content and record a video explaining the most impactful changes you can make to boost your performance.
This is the perfect option if you need results FAST. It also lets you get a feel for my services before committing to a larger project.
Plus, as with my other content audit packages, you can apply the insights from this audit to all of your content, for maximum ROI.
Content Audit FAQs
What do I get for my money?
You get to take advantage of my 5+ years of experience in the content game.
I’ve written, edited, and optimized millions of words (4+ million as of early 2025).
I’ve worked with top brands in the SEO space as an editor, which has let me combine my SEO knowledge with my editing skills to build a unique skill set.
Not only can I help you spot editorial issues that are holding your content back—I can also show you where you can better optimize it for:
- Search
- Conversions
In other words:
- Traffic
- Sales
I’m confident you’re getting true value for your money. It’s not a cost: it’s an investment in the current and future quality of the content you produce.
Is it worth the money?
That depends on your answers to the following questions:
- Are you strapped for time, and struggling to find any to devote to improving your content?
- Are you overwhelmed by SEO, and want an easy way to understand what you actually NEED to do?
- Does your business rely heavily on Google traffic?
- Are you looking to improve your conversion rates and get more sales?
If you answered yes to any of the above, I’d say it’s worth the money.
Of course, I’m biased.
But I genuinely believe that the advice and optimization guidance I offer clients through these content audits opens the door to major gains for your business.
Plus, I’ll restate it once again:
The guidance, advice, and knowledge I provide for one piece of your content can be applied to ALL of your content.
One payment, endless opportunities to benefit from it.
Why do I need a content audit?
You’ve probably heard of the Helpful Content signals Google uses as part of its ranking systems. These cover a lot of different aspects of your content, from providing authentic value to showing clearly why you can be trusted.
The system automatically determines what content is helpful and what isn’t, and if your site has a lot of unhelpful content, even the good content can suffer as a result.
Meaning:
Your great content might not rank well if your poor content is bad enough.
So, understanding how to create helpful content is key if you want to perform well in Google search results. A great place to start is with a content audit.
This shows you where your current content is not helpful, and helps generate a roadmap you can implement for all future new content and content updates.
Pay once, benefit many times over, long into the future.
What does a content audit achieve?
My SEO content audit covers every aspect of what makes a piece of content:
- Helpful
- Valuable
- High-performing
Your content needs to help your users get what they want. By doing this, you can get what YOU want. Whether that’s more traffic, more email subscribers, or more sales.
Put simply:
Better content can make you more money. And a content audit shows you exactly how to create better content.