Competitor Research
Understanding where your competitors are winning is a key part of SEO, and my competitor research services can help you get ahead. Click the button on the right to get in touch about my competitor research services.
Competitor Research
Understanding where your competitors are winning is a key part of SEO, and my competitor research services can help you get ahead. Click the button below to get in touch about my competitor research services.
What Do You Get?
Find Your Rivals
I’ll show you who your competitors are, performing a full analysis of their websites (I’ll also do this for ones you know already)
See Where They're Winning
I’ll tell you where those rivals are performing well in the SERPs so you can understand your own site’s potential
Competitor Backlink Analysis
Links are key in SEO – I’ll show you which ones your rivals have that you’re missing (and provide strategies to get more)
Content Gap Analysis
Learn where your site is missing key content and where your existing content needs to improve to be competitive
Keyword Strategy
I’ll build a keyword strategy that allows you to compete for high-volume terms that your rivals already rank for
Long-Term Planning
I will provide a long-term plan that will allow you to catch up to your competitors and overtake them in the long run
Competitor Research by Chris Hanna SEO
Step 1. Find Your Competitors
You might be aware of who your top rivals are, or you might not. You may have direct competitors in the real world (like competing stores), but your rivals in the search results may be completely different websites.
The first step of my competitor analysis is to find who your real competitors are. I can analyse competitors you want me to target, along with others I find through my own analysis.
Step 2. Find Keyword & Content Gaps
Next, I find where you’re lacking in terms of keywords and content compared to your top competitors. I use various tools for this (like Semrush), but I also manually dig deep into both your website and those of your competitors.
This lets me see what they have that you’re missing, and where you can leapfrog them in the search results for terms they’re not yet targeting.
Step 3. Find Backlink Gaps
Along with keyword and content gaps, I’ll also analyse your competitors’ backlink profiles. This will help you understand why they’re outranking you, while also showing you where you should focus your link building efforts.
I will help you form strategies to create content that gets more backlinks, and I can also provide advice for creating outreach campaigns that get results.
Step 4. Provide an Action Plan
Putting this all together results in an action plan designed to help you catch up with and overtake your rivals in the search results. I’ll guide you on your way to creating winning keyword, content, and backlinking strategies.
This is a long-term plan, but with the right foundations (and by working with the right SEO expert), you can work your way to the top of the search results.